Oct. 3, 2025

CHARISMA UNLOCKED: The Science Behind Influence

In this episode of the Bookaholic Podcast, Deirdre Pippins interviews Richard Reed, author of "Charisma Unlocked: The Science and Strategy to Captivate, Influence, and Succeed in Business." Richard shares insights from his years of coaching CEOs, entrepreneurs, and professionals on how to harness authentic charisma. They discuss myths around charisma, the importance of emotional intelligence, the power of storytelling in business, and methods for both introverts and extroverts to enhance their charismatic presence. Richard also talks about the 'four pillars of charisma'—presence, power, warmth, and competence—and how being consistent and authentic can boost your personal brand.

00:00 Introduction to Richard Reed and Charisma Unlocked
00:48 Historical Perspectives on Charisma
01:57 Debunking Myths: Charisma for Introverts and Extroverts
06:36 The Four Pillars of Charisma
11:05 The Power of Storytelling in Business
13:40 Understanding Anti-Charisma
16:44 Case Studies: Charisma in High-Stakes Business
18:31 Final Thoughts and Actionable Advice

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